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way of working: “Bolder and better together.” To ensure her team bought into the journey, Caitlin made sure communicators in every part of the business had a direct role in creating the function’s new priorities and defining who they would be and how they would show up as a function. They continue to reinforce a common mindset for #TeamComms by providing absolute clarity on strategy, providing long-term visibility of work planning, holding collaborative meetings for best practice sharing and developing measurement frameworks that provide a shared picture of effectiveness.
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