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the company’s narrative and IC policies. In conjunction with this, Katharina and her team identified five key strategic areas where AI can best support them: comms planning, data analysis, content creation, research and stakeholder communications. Katharina estimates that communicators are saving 3-4 hours per week by using Akira and Copilot. While helping the team deliver tactical comms work, Katharina acknowledges the pitfalls, including the lack of human touch, data privacy, bias and the risk of over-reliance.
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