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fewer comms teams have GenAI strategies in place. As one comms leader told us, “One year ago, we weren’t even talking about AI.” GenAI is a journey, and most of us are currently in the experimentation and exploration phase. However, it won’t be long before integration and consolidation become essential. To prepare yourself and your team, explore tools where possible, stay informed about your peers’ progress, and dedicate time to refining GenAI’s value proposition for your function. GenAI is here to stay, and understanding how to use it effectively is key to success.
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