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business landscape. No longer just playing an enabling role, the comms function is now recognised as a vital strategic partner, crucial to the delivery of the corporate strategy. This shift didn’t happen by accident; it was the result of a thoughtful and multifaceted approach to transforming and future-proofing the function. Most recently, the team has reorganised to better serve the global footprint and implemented a new capability framework, which outlines core comms capabilities to guide development plans and upskilling.
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