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leaders Communication plan presentation guide Comms Innovators Get in touch When Santander released its new Strategic Blueprint in 2023, the comms team recognised they would need to evolve from “transactional communicators to trusted advisors and change-makers” to communicate the strategy to the global workforce and bring to life the contribution each individual would play. After undertaking an extensive team review, Paul implemented several significant changes – introducing new IC governance, establishing a campaign and change group in the team, with responsibility for key broadcast moments, and introducing two new channels to streamline comms.
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