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are delivering. Why we like it: Acting as strategic advisors is more important than ever for communicators, as AI and technology increasingly handle tactical and operational work. Santander smartly utilised a new strategic rollout to embed the roles and ways of working required for them to act as trusted advisors. This not only improved how the business views the communication function, but also enhanced how the function operates and how communicators see themselves. Discover the ‘how’ behind the story Want to understand the detailed, actionable steps that drove Paul’s results?
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