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analytics, behavioural consumption data and platform usage to support all business-aligned comms partners. By integrating dashboards and using predictive insights, they enable comms partners to make smarter and faster decisions. Not only can they tap into the employee zeitgeist, they can also provide data-backed advice to inform campaigns and strategies. As team leader, Lynsey Hutchison shares, this has moved the team from “intuition to evidence-based, trusted influence and advice.” Why we like it: The importance of comms teams being data-driven is frequently discussed, but it’s rare to see it implemented so effectively.
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