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Barclays’ Communications Insight and Optimisation team shows what can be achieved by having access to good data and using it smartly to make decisions. It highlights that data, rather than being feared, can drive outcomes, support a comms function to deliver strategic value and is much more than a buzzword. Discover the ‘how’ behind the story Want to understand the detailed, actionable steps that drove Lynsey’s results? We’ve gone on a deep dive into the most innovative and impactful Innovators’ stories to uncover what a high-performing communication team looks like today. Not a member?
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