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translation tool that works effectively across regions and has saved money they might have spent on external agencies. The group has also identified a potential need for a bespoke content creation tool that’s trained on the comms brand guidelines, which is being explored by the organisation’s AI Centre of Excellence. Why we like it: With so many fast-evolving capabilities and tools, we’re all on a learning curve when it comes to AI. That’s why we’ve always advised a collaborative and experimental approach to adoption.
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