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expert writer vs AI as the writer, but need 20 fact checkers. It’s a totally different version of the same task.” The good news is that we’re unlikely to lose comms job roles; we just need to reframe them and upskill our teams to focus on the areas that matter most. Double down on strategy and stakeholder management While AI disrupts our role as writers, it reinforces communicators’ other key skill – strategic, advisory and stakeholder management.
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