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other key skill – strategic, advisory and stakeholder management. Yes, your stakeholders can use AI to draft an internal memo announcing a change, but they can’t predict employee reactions or listen and respond to feedback. Communicators have a unique, deep perspective on your organisation and its people, and that’s invaluable. This strategic role also extends into how your organisation embraces AI. You have a key part to play in the AI journey and in helping employees to embrace this fast-evolving technology. Give your team the right skills to succeed As communicators’ roles shift, so do the skills and competencies they need.
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