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that goal. Develop and execute a plan to achieve its objective(s). Monitor its own progress and adjust its actions to ensure success. How is it different to GenAI? Whilst GenAI is an incredibly powerful tool, it can only respond to human prompts. Where GenAI is reactive, agentic AI is proactive. GenAI needs a single instruction to produce its single output, but agentic AI can take initiative. Instead of simply creating, it can plan, monitor and refine work, without constant prompting from us. How can it help communicators? Agentic AI can help you deliver your work as communicators in wide-ranging ways.
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