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from a traditional view of change comms. Be clear on the role of comms in change With change accelerating, communicators risk taking on even more responsibility in their unofficial “change agent” role. Naturally, comms should steer change narratives and messaging – but they should not be regarded as de-facto change managers. That’s why comms teams need to establish clear boundaries and define their roles within the change process. Doing this should enable you to support your business with change without overloading your team.
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