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comms team is closely aligned with HR will help too. Change management as business success As one participant noted, perhaps more than ever, “managing change is a key success factor for a business today.” This means that businesses and their senior leaders need to think strategically and proactively about managing change. With a unique view across the organisation, you and your comms team are well-positioned to help your company navigate change – but you cannot shoulder the burden alone. Comms leaders should concentrate on defining their team’s roles, responsibilities and development needs in today’s big change environment.
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