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provide reassurance. Second, focus on “where you play and how you win”. We can’t do everything as leaders but we can create absolute clarity for our teams by articulating how their role and remit drives maximum impact for the business. I advise leaders not to underestimate the ‘softer’ leadership skills. Taking time to listen, learn and connect with your team is fundamental to achieving high performance. Finally, remember to celebrate successes and have fun! As a comms team, we work incredibly hard to be first-class strategic advisors and execute seamlessly as one team.
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