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GenAI needs a single instruction to produce its single output, but agentic AI can take initiative. Instead of simply creating, it can plan, monitor and refine work, without constant prompting from us. How can it help communicators? Agentic AI can help you deliver your work as communicators in wide-ranging ways. Here are a few examples: Crisis management. With so much volatility and unpredictability in the world, horizon-scanning for potential crises events is essential. Agentic AI can autonomously monitor incidents, track evolving events and flag potential crises.
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