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comms team structure Organisational structures for comms leaders Budgeting for communications From tactical to strategic communication Creating a 100-day plan for new comms leaders Communication plan presentation guide Comms Innovators Get in touch Insights Pros and Cons of Common Communication Measurement Methods by Alex Hentschel | Aug 26, 2022 Assigning metrics to campaign objectives is a critical part of campaign planning. When we measure our campaign outcomes, we’re showing the impact of communications on changing employee behaviours, feelings, and knowledge. Generally speaking, we have three methods of measurement to choose from – quantitative, qualitative, and observational – and each can be carried out in countless ways.
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