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subjected to bias – extremely useful when presenting your findings to fact-driven business partners! Digital analytics can also be monitored in real time, so you can spot potential blocks and course correct as needed. When using the quantitative method, the design of surveys and polls should be your main concern. It takes dedicated time to carefully craft a survey, ensuring questions are in the right order, it isn’t too long, and is easy for the user to understand. The quality of the questions asked is critical for delivering quality information. You’ll also want to watch out for survey fatigue.
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