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plan for a crisis so we can mitigate the anticipated negative outcomes. Few, if any of us were ready for Covid-19. Just as we’ve never experienced a crisis like this, we also don’t have a definitive list of the challenges we’re going to face as we come out of lockdown. But what we can do is to start planning and preparing our teams so that they’re in the best shape possible to help our organisations emerge successfully from this period. To help, we’ve created this practical step-by-step guide for comms leaders.
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