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communications in a VUCA world by Ann-Mari Freebairn | Aug 17, 2021 The term VUCA (Volatile, Uncertain, Complex and Ambiguous) has taken on new significance since the beginning of the global pandemic and the role of communications in enabling organisations to survive, and even thrive, in this ever-shifting environment cannot be under-estimated. Prior to lockdown, one internal communications director for a global brand had advocated for employee-friendly initiatives, such as company-wide access to remote working and employee wellbeing programmes, but was told these would take several years to implement.
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