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organisations to survive, and even thrive, in this ever-shifting environment cannot be under-estimated. Prior to lockdown, one internal communications director for a global brand had advocated for employee-friendly initiatives, such as company-wide access to remote working and employee wellbeing programmes, but was told these would take several years to implement. Yet, once lockdown was announced, these initiatives were rolled out in a matter of days. This is, of course, an all too familiar story.
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