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is more essential than ever. Focussing on the purpose and overall destination creates clear alignment across an organisation, however dispersed the workforce may be. This can provide a compass which enables employees to make decisions that help them navigate through turbulent times whilst continuing to head in the right direction. Ensuring that the values of the organisation are clearly communicated is also key. This is not about words on the wall, but about actionable guidelines and agreed ways of working and behaviours as a way of creating a genuine feeling of shared purpose.
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