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fit for purpose. A small group of executives at the top of the organisation has neither the agility nor the capability to access all the information required for decision-making in a constantly changing environment, while the move towards more devolved styles of leadership also requires support from relevant communications channels. McKinsey’s 2020 report ‘The path to the next normal’ cites several examples of the need to decentralise communications in a crisis situation from the Royal Navy, Rio Tinto and Wendy’s. From surviving to thriving But operating in a VUCA world is not simply about managing threats.
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