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requires support from relevant communications channels. McKinsey’s 2020 report ‘The path to the next normal’ cites several examples of the need to decentralise communications in a crisis situation from the Royal Navy, Rio Tinto and Wendy’s. From surviving to thriving But operating in a VUCA world is not simply about managing threats. Such uncertainty can also create opportunities for innovation and even growth for organisations with the capability to listen and respond. Indeed, this is perhaps the most important role that communications can play: to facilitate listening, conversation and collaboration so that innovation can flourish.
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