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communications. Business terms. In essence this is simply understanding how your business works. What are your company’s Key Performance Indicators (KPIs)? What’s your company’s organisational structure? Divisional, matrix, functional? Knowing and understanding this information will allow you to better segment your communication and prioritise work that’s business critical. Financial terms. How the business makes money is a hard reality for many communicators. We’re usually thinking about morale, engagement, and other more people-focused objectives. These are important – engagement leads to reduced attrition, which saves money. Morale leads to higher productivity, which reduces costs.
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