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with sensitive and confidential company data. There’s a limit to what you can input into an AI tool, and as such, a limit to what you will get out of it. AI isn’t as creative as us For comms professionals, creativity is often the goal – as well as a challenge. And while an AI writing tool can be great for inspiration, we need to be aware of its creative limitations. Pulling on existing data and information, AI writing tools produce text that is far from original.
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