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us For comms professionals, creativity is often the goal – as well as a challenge. And while an AI writing tool can be great for inspiration, we need to be aware of its creative limitations. Pulling on existing data and information, AI writing tools produce text that is far from original. You might find it generating the very jargon and cliches you’ve been encouraged to omit from your writing. That’s why the human touch is so important. AI isn’t always accurate Like us humans, AI also makes mistakes – and reports of information inaccuracies are widespread.
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