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the context. AI doesn’t know your business – and your audience – like you do We shouldn’t be too hard on AI tools. Unlike you, the AI tool you select from the top of your Google search doesn’t know your business – and the people in it – as you do. It doesn’t have the same level of context. And herein lie its substantial limitations. As comms people, you know better than anyone how personal communication is. When disseminating messages, it is often more about how things are said than what is said.
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