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the people in it – as you do. It doesn’t have the same level of context. And herein lie its substantial limitations. As comms people, you know better than anyone how personal communication is. When disseminating messages, it is often more about how things are said than what is said. Tone, style, emotion and context are critical to comms writing, and this cannot be delivered solely by AI. Think back to the last important email or sensitive memo your team dedicated time to crafting. Would AI have been able to capture the nuance and human aspect in the same way?
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