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Tone, style, emotion and context are critical to comms writing, and this cannot be delivered solely by AI. Think back to the last important email or sensitive memo your team dedicated time to crafting. Would AI have been able to capture the nuance and human aspect in the same way? Probably not. Again, it comes down to using human judgement to ascertain when AI writing tools are appropriate to get you started – or give you a steer – and when they simply won’t make the cut.
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