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a steer – and when they simply won’t make the cut. Making efficient use of AI takes skill As we shared in a previous post about GenAI, we know that AI tools are making life easier for comms professionals – by saving time and speeding up tasks – especially with writing. But AI has deep limitations when it comes to creativity, accuracy and context. Unlike the comms writer, it doesn’t have extensive knowledge about your business and the people in it. AI is a valuable tool to support your writing – and should be regarded as such.
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