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A quick overview of our six steps, featured in our special report, ‘What’s changed about change comms,’ is included below. Priority 1: Know how your organisation manages change and match your communication to the model Do you know how your organisation manages change? Is it top-down, bottom-up, tell/sell or appreciate inquiry? It is only by understanding how your organisation deals with change that you can assess where your communication team fits in – and how it can best serve the model.
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