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organisation deals with change that you can assess where your communication team fits in – and how it can best serve the model. Top tip: You might find that your business doesn’t have a well-defined change model – and that a conversation with business leaders is a necessary first step! Priority 2: Demonstrate the unique value and role of communicators You know no other team has the relationships, acumen, insights and expertise that yours does. But you’ll likely need to communicate this to the organisation writ large.
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