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to get leaders and managers to actively engage in change comms. Start by helping them to understand their roles in communicating change within the organisation. They need to know the unique and trusted position they have in the business to feel empowered and inspired to take a more active role. Priority 5: Clarify the change narrative – and tell great stories Change is best delivered when couched in a coherent narrative. Without one, change messages can be confusing and contradictory.
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