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sure to craft and share an overarching and well-defined change story that your team can use to anchor all change communications. Top tip: Your change narrative should filter up and down the business – to your leaders and the rest of the organisation – to join the dots for everyone. Priority 6: Focus on the human response to change – and build empathy into your communication Change is unsettling for all of us. It is important to take a human approach to change comms and think about how employees are experiencing change and how you can help them adapt to it.
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