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of comms leaders and teams. Unfortunately, we don’t have a crystal ball. But we’ve identified four big trends shaping the comms landscape in 2024. And as it’s the season of goodwill, we thought we’d share them with you! It’s all about AI Are you fed up with AI yet? Hopefully not. Like the arrival of the internet, AI has – and will – transform the way we work. If 2023 was the year of dipping one’s toes into the AI waters, 2024 will see businesses get serious about AI adoption.
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