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and we anticipate this trend will persist. The rapid evolution of the world, exemplified by the emergence of AI, impacts all businesses – and the comms teams that serve them. Dealing with uncertainty has long been part of the comms arsenal, but today’s current pace of change surpasses previous norms. We believe this demands a revamped approach to change comms. Rather than treating it as an isolated or project-specific skill, we advocate for embracing change comms with a business-as-usual mindset. Want to know how?
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