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guide for practical tips. Demonstrating business value Against the backdrop of budget cuts, it’s never been more important for comms to demonstrate its business value – a longstanding challenge for the function. Ultimately, business leaders want to see clear ROI and tangible outcomes like staff retention, new leads and sales conversion. With AI and sophisticated software, endless data insights are available. But leaders need to make sure they are capturing – and feeding back – the most valuable insights. This means going beyond emails sent, posts published and clicks, impressions and views.
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