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outcomes like staff retention, new leads and sales conversion. With AI and sophisticated software, endless data insights are available. But leaders need to make sure they are capturing – and feeding back – the most valuable insights. This means going beyond emails sent, posts published and clicks, impressions and views. Want to see how your peers are demonstrating their team’s value? Get in touch about our upcoming leader roundtable on measurement and data. Room for optimism There’s no doubt comms leaders will face a host of challenges in 2024, but there’s good reason for optimism.
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