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published and clicks, impressions and views. Want to see how your peers are demonstrating their team’s value? Get in touch about our upcoming leader roundtable on measurement and data. Room for optimism There’s no doubt comms leaders will face a host of challenges in 2024, but there’s good reason for optimism. As AI streamlines operational tasks, teams have more bandwidth for strategic work. Real-time data insights will make it easier to underscore the value of the comms function. Meanwhile, the supercharged change environment will enable a necessary refresh to change comms practices.
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