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her experience in building functional excellence, her belief in adopting a data-driven approach and the key lessons she learned during the transformation process. The shift from a decentralised structure to a more centralised approach was a significant undertaking that aimed to drive consistency, alignment, and strategic impact across all markets. It also required us to “fly the plane while building it” – meaning we had to make changes while still delivering our business-as-usual communication commitments. Taking a data-driven approach By using Kademy’s skills assessment, we began gathering specific data regarding the skills and competencies of our global communications team.
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