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in a unified brand voice that ensures greater market penetration. Our global communications team has transformed from a tactical service provider to a strategic business partner, educating the organisation on the vital role that our function plays. Additionally, our communications have become aligned with ISS’s commercial principles: Lean, Simple, Fast. Individually, the more centralised approach has provided a clear framework for our work, enabling team members to be more efficient and develop their skills collectively. Now every touchpoint across all our markets is similar but can be tailored and tweaked to accommodate local nuances and cultures.
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