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and develop their skills collectively. Now every touchpoint across all our markets is similar but can be tailored and tweaked to accommodate local nuances and cultures. All this has led to greater confidence by knowing that they are adding value, and greater engagement by knowing they are doing good work. “Putting the entire global function through the skills assessment and training gave them the confidence that they’re adding real business value.” The challenge Undertaking the shift towards more centralised communications was not without its challenges.
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