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marketing. In moving from generalist to specialist roles, there was also a universal need to be able to develop competency in measurement, stakeholder management, change facilitation and business acumen. Although training sessions helped facilitate this transition, maintaining a balance between generalist skills and deep communication expertise remains an ongoing challenge. Moreover, the shift to remote work during the pandemic necessitated that we adapt and find effective ways to collaborate virtually. Educating the broader organisation about the evolving role of communications was another challenge. We tackled that through conducting targeted workshops to equip leaders with effective communication and change management skills.
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