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need for training that would create agile, results-oriented teams that are strategic in their campaign planning and execution. We’ve found that combining the “big three” strategic connectors has proven a powerful formula to accelerate the transition to becoming strategic advisors. The Keystone programme brings together the “big three” strategic connectors: 1. Creating strategic value through communications Developing business acumen as a core requirement for communication to create strategic value for the organisation. 2. Having powerful conversations with stakeholders Partnering with senior stakeholders through a strategic briefing process to generate the insights needed to create the best possible comms solution for the business. 3.
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