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the organisation. 2. Having powerful conversations with stakeholders Partnering with senior stakeholders through a strategic briefing process to generate the insights needed to create the best possible comms solution for the business. 3. Mastering agile campaign planning Using audience insights to connect campaigns to strategy, plan tactics, execute plans, and measure results. Taking your team through this process will not only help them to discover the true value of communication and find inspiration in their work, but they will also start to develop more sophisticated skills: the ability to observe and read behaviour, use their insight and expertise to influence leaders as individuals and together as a team, and to make connections to why things are happening the way they are.
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