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skills are all too often overlooked. This makes it hard for you to push back on communication requests. We’re just seen as do-ers, not strategic thinkers or value-adding. A case of yes, or no? As in any job function, communicators may have myriad reasons to push back on a request. It might be a team capacity issue or a budget problem. Or it could be that delivering on the request contradicts the current business strategy and competes with other messaging. In these situations, you may feel you only have two options: say yes, or no.
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