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Here are a few key insights from the discussion to help your communication team benchmark against industry peers. GenAI usage: On different ends of the scale We polled communication leaders about their GenAI use and found that some communication teams have embraced it wholeheartedly, while others are dipping their toes in. One communication leader reported that their business has launched its own GenAI software in-house, with all business functions encouraged to deploy it where possible. Other leaders noted that GenAI is used in certain technical business areas but is not used regularly by the communication team.
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