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their business has launched its own GenAI software in-house, with all business functions encouraged to deploy it where possible. Other leaders noted that GenAI is used in certain technical business areas but is not used regularly by the communication team. “We are currently NOT using GenAI from a comms standpoint. There’s encouragement to experiment and test but not to utilize for real execution at the moment.” There are benefits aplenty… Communication leaders reported a number of benefits of using GenAI, including creating first drafts of written communication, summarising email communication, and note-taking and task-setting from meetings.
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