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business has added new tasks to their to-do lists. Ultimately, it falls on communication leaders to educate and guide their employees on how to use AI ethically and fairly. This means working closely with legal, risk, HR, and IT teams to create guardrails, policies and training to support the organisation. Forging ahead with caution Communication leaders are in no doubt of the gains that can be made from using GenAI, as our roundtable highlighted. That being said, they are embracing the technology with necessary caution.
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